Engaging bloggers to generate publicity
If you are a small company starting out you could generate some publicity through connecting with relevant bloggers. It’s a strategy that large and well established companies increasingly use, but there is no reason why small companies cannot also reach out to bloggers.
You could for example make contact with relevant bloggers and send them free samples of your products or invite them to an event. They may in turn write about you or your products on their blog.
How to find relevant bloggers:
- search Technorati
- search WordPress.com
- search Google Blog Search
- attend London Bloggers Meetup
- Use Tweepsearch to search for people on Twitter and then search for their blog on their profile. Tweepsearch allows you to search by job title, keyword AND location.
You can read further about engaging with bloggers here.
Categories: london bloggers, Social Media Marketing in London, Technorati, TweepSearch
bloggers
I don’t know that my interests fall into one particular niche — and therefore finding ‘kindred spirits’ is slow going. Unlike I did when I started my blog, I’m learning to trust that if I’m patient, the people with whom I can engage and vice versa will come.
Anyway, just thinking out loud!