Jeremiah Owyang’s presenation at LeWeb

I’ve been following Jeremiah Owyang’s blog for quite sometime. LeWeb describes him as an influential thought leader on web strategy, interactive marketing, and social technologies.

Last week Jeremiah gave an interesting  presentation “Social media and big business: trends for 2011” at LeWeb in Paris. He spoke about what happened in 2010, his predictions for 2011 (based on research) and what he believes companies should do.

You can watch the full presentation below but I’ll just mention his predictions here.

His 2011 predictions

He predicts slow steady growth in social media spend.

Internally companies are going to focus measuring social media. While their external marketing will focus on integrating social media into their website, brand monitoring, training, staff and advertising. The biggest area of growth will be hiring people with social media skills.

You can also read FreshNetworks blog about it here.